We know that online ordering is growing and very popular. How popular? Check out these recent statistics:
- Overall, online sales of all types of products are expected to total $461.6 billion in 2018, according to statistics portal Statista.
- Online sales are predicted to reach $638.1 billion by 2022.
The impact of online ordering is taking the restaurant industry to another level. A 2017 study found that more than half of carryout orders are placed via a restaurant’s website, with 67 percent of survey respondents saying they preferred ordering digitally rather than over the phone. That’s great news for the restaurant, allowing the employees to tend to in-house patrons more efficiently. And according to Tillster’s Online and Mobile Ordering Index, more than 65 percent of customers would order more often if a restaurant provided online ordering. Your site will not call in sick, be in a bad mood, or forget to up-sell. No restaurant is too big, too fancy or too small to benefit from the technology of online ordering.